Inspire top athletes with a showcase of Nike's Olympic history and launch its Rio 2016 collection.

We designed an immersive experience in Amsterdam celebrating Nike's Olympic legacy. A central race track guided athletes through historical displays, innovative technologies, and a futuristic installation. The event also launched the Nike Olympic advert, kits, and the new Volt+ colourway, including a customisable photo opportunity for visitors.

We successfully created an environment that inspired athletes while promoting the Rio 2016 collection. Our dynamic installation celebrated both Nike's history of excellence and the brand's continuous drive for innovation. The focus on progress and possibility resonated with visiting athletes on the cusp of the Olympic Games.