Soften House of Innovation Paris' industrial lab-chic into a free-flowing female-focused space that encapsulates a holistic picture of future fitness.

We transformed the cavernous, metallic House of Innovation (HOI) into a calming, reflective space for Nike's "Feel Your All" campaign. A 78-meter custom-printed fabric maze softened the space visually and acoustically. Boutique product cabinets highlighted Nike's fitness offerings, and a Sound and Flow meditation room promoted mindfulness. Our design integrated seamlessly with HOI's LED wall for a multi-sensory experience.

We successfully transformed the HOI environment to align with Nike's focus on women's wellness and holistic fitness. The space we created promoted mindfulness alongside physical fitness. This project marked our second successful collaboration with HOI, demonstrating our ability to adapt spaces to diverse needs.