Create a retail takeover for Nike's Spring '24 Holistic Fitness campaign that positions the brand as a holistic wellness partner for women, emphasising strength, grace, and versatility.

We transformed the Dubai store with a design inspired by natural stone, desert landscapes, and organic forms. Reflective materials, internally lit surfaces, and multilayered platforms showcased Nike's bras and leggings, embodying movement and strength. The "Well Collective" hub provided a central point for shoppers to engage with the campaign's message and explore the latest products.

The retail experience successfully elevated Nike's holistic fitness collection. The design's blend of natural and modern elements created a captivating environment that reinforced the campaign's message and invited shoppers to connect with the brand's vision of well-rounded wellness.