Verizon

Oath

project details

Unifying a house of brands

The merger of AOL and Yahoo into Oath presented the challenge of showcasing a diverse brand portfolio while launching a new unified identity. Understanding the importance of reaching key stakeholders at Cannes Lions, we designed an event experience tailored to the advertising and creative communities.

The launch strategy centered on engagement and showcasing the value proposition of the combined entity. The interactive "House of Brands" experience, along with gifts and a chance for a unique experience, created excitement and fostered positive connections between Oath and its target audience.
House of Brands
House of Brands
House of Brands
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"Oath's launch mission was to lay the groundwork for what was the full scope of brands in Oath’s ‘House of Brands’..." - Charlie Eder, Director of Global Events at Oath

Creating A world of joyful experiences

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henri@hatter.agency