Celebrate Nike's 50th anniversary by spotlighting how past innovations can inspire future ingenuity.

We designed an immersive experience at the Dubai Mall to commemorate Nike's milestone anniversary. Historical moments, like Bill Bowerman's creation of the Pegasus shoe, were brought to life. Visitors could explore a hologram-based "Department of Nike Archives", design their own shoes, and collaborate with a local designer on customised Nike sculptures. This project highlighted the power of legacy while looking towards the future of innovation.

The anniversary installation successfully bridged the past and future of the Nike brand. Interactive elements engaged visitors on a deeper level, inviting them to participate in the creative process. By emphasising both nostalgia and the potential for future innovation, the project fostered a sense of excitement and possibility within Nike's global audience.